Digital Marketing: online course for Ghana
A practical course in attracting customers online and proving what works: SEO, Google Ads, content, email, analytics and automation. It suits Ghanaian graduates aiming for marketing roles in banks, telcos and growing businesses, and anyone selling a product or service online.
Course fee GH₵1,300 · or start with GH₵175 · pay with MTN MoMo · Telecel Cash · Card
Payments in Ghana open soon. The first lesson is free to try now.
Who this course is for in Ghana
It is written for graduates, final-year students and people doing National Service (NSS). No previous experience is needed.
- Graduates and NSS personnel who want a marketing, communications or growth role
- Small business owners and sellers on Instagram, WhatsApp and Jumia who want more customers for less money
- Communications staff in banks, telcos and agencies who are moving into digital channels
Where these skills are used in Ghana
The course's industry pathways most relevant here: Banking · Telecoms · SMEs.
- Banking and telecoms
- Customer acquisition for accounts, MoMo and data bundles is now largely digital, measured in leads and cost per customer.
- SMEs and e-commerce
- Businesses that sell through social media, WhatsApp and online marketplaces need search, ads and email that pay for themselves.
- Agencies and media
- Agencies in Accra and Kumasi hire people who can plan campaigns and report results with analytics.
See what Ghanaian employers are advertising right now on our latest jobs board for Ghana, updated daily.
Ghanaian laws and regulators to know
The lessons are the same in every country and use Nigerian regulation as their worked examples. They teach the principles, not Ghana’s law in detail, so read these alongside the course:
- Data Protection Act, 2012 (Act 843)
- Applies to the personal data you collect for marketing lists and ads; the Data Protection Commission oversees it.
- Electronic Transactions Act, 2008 (Act 772)
- Covers electronic communications and online transactions, including unsolicited electronic messages.
What you’ll learn
| Day | Topic |
|---|---|
| Day 1 | Digital marketing fundamentals and the funnel |
| Day 2 | Audience research, personas and channel strategy |
| Day 3 | On-page, technical, off-page and local SEO |
| Day 4 | Content marketing and email campaigns |
| Day 5 | Google Ads: structure, bidding, ad copy and tracking |
| Day 6 | Analytics, attribution and marketing ROI |
| Day 7 | E-commerce marketing, automation and CRM |
| Day 8 | Integrated strategy and your capstone plan |
Every lesson is illustrated and has a matching video. Each day ends with a short quiz and an assignment, and the course finishes with a capstone project you can show employers. It is self-paced with lifetime access, and you can try the first lesson free before paying.
Your certificate, and what it isn’t
Your Paleon certificate of completion shows you finished the course and its capstone campaign plan. It is not a Google Ads certification or a professional marketing qualification such as CIM, though the course prepares you well for Google's free certifications.
When you finish, including the capstone, we help you write a CV that presents your project as real work, and provide a reference confirming what you completed. We teach skills; we don’t promise jobs.
Who runs the course
Paleon Training Limited is an online training company registered in Nigeria (Warri, Delta State), with operations in the United Kingdom. There is no Paleon office in Ghana: the course is taught entirely online, and you can reach us by WhatsApp on +44 7508 823495 or at hello@paleontraining.com.
Frequently asked questions
Is it suitable for beginners?
Yes. It starts with the marketing funnel and builds up to SEO, paid search, analytics and automation.
Does it cover Google Ads and SEO?
Yes, each has its own lesson, along with content, email and analytics.
Can I use it for my own business?
Yes. The capstone is a full campaign plan, which can be for your own business or a real organisation.
How much is it?
GH₵1,300, or start with a GH₵175 deposit. Pay by MTN MoMo, Telecel Cash or card.