Digital Marketing: online course for South Africa
A practical course in attracting customers online and proving what works: SEO, Google Ads, content, email, analytics and automation. It suits South African graduates aiming for marketing roles in retail, fintech and agencies, and business owners who sell online.
Course fee R1,850 · or start with R247 · pay with Card · EFT
Payments in South Africa open soon. The first lesson is free to try now.
Who this course is for in South Africa
It is written for graduates, university and TVET college students, and young professionals. No previous experience is needed.
- Graduates and students who want a marketing, communications or growth role
- Small business owners selling online who want more customers for their budget
- Marketing staff moving into paid search, email and analytics
Where these skills are used in South Africa
The course's industry pathways most relevant here: Retail · Fintech · SMEs.
- Retail and e-commerce
- Retailers and online stores need search, ads and email that turn visits into orders.
- Fintech and financial services
- Banks, insurers and fintechs acquire customers online and measure every campaign.
- SMEs and agencies
- Agencies and small businesses need people who can plan campaigns and report results.
See what South African employers are advertising right now on our latest jobs board for South Africa, updated daily.
South African laws and regulators to know
The lessons are the same in every country and use Nigerian regulation as their worked examples. They teach the principles, not South Africa’s law in detail, so read these alongside the course:
- POPIA, section 69
- Direct marketing by electronic communication (email, SMS) generally needs the person's opt-in consent unless they are an existing customer.
- Consumer Protection Act 68 of 2008
- Covers fair marketing and consumers' right to block direct marketing.
What you’ll learn
| Day | Topic |
|---|---|
| Day 1 | Digital marketing fundamentals and the funnel |
| Day 2 | Audience research, personas and channel strategy |
| Day 3 | On-page, technical, off-page and local SEO |
| Day 4 | Content marketing and email campaigns |
| Day 5 | Google Ads: structure, bidding, ad copy and tracking |
| Day 6 | Analytics, attribution and marketing ROI |
| Day 7 | E-commerce marketing, automation and CRM |
| Day 8 | Integrated strategy and your capstone plan |
Every lesson is illustrated and has a matching video. Each day ends with a short quiz and an assignment, and the course finishes with a capstone project you can show employers. It is self-paced with lifetime access, and you can try the first lesson free before paying.
Your certificate, and what it isn’t
Your Paleon certificate of completion shows you finished the course and its capstone campaign plan. It is not a QCTO-registered qualification or a Google Ads certification, though the course prepares you well for Google's free certifications.
When you finish, including the capstone, we help you write a CV that presents your project as real work, and provide a reference confirming what you completed. We teach skills; we don’t promise jobs.
Who runs the course
Paleon Training Limited is an online training company registered in Nigeria (Warri, Delta State), with operations in the United Kingdom. There is no Paleon office in South Africa: the course is taught entirely online, and you can reach us by WhatsApp on +44 7508 823495 or at hello@paleontraining.com.
Frequently asked questions
Is it suitable for beginners?
Yes. It starts with the marketing funnel and builds up to SEO, paid search, analytics and automation.
Does it cover POPIA for email marketing?
The email lesson covers list building, consent and deliverability in general terms. Read POPIA section 69 alongside it before emailing South African contacts.
Can I use it for my own business?
Yes. The capstone is a full campaign plan, which can be for your own business.
How much is it?
R1,850, or start with a R247 deposit. Pay by card or EFT.
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