Master the digital growth toolkit — build practical expertise in SEO, paid search, content strategy, email marketing and analytics to attract audiences, generate leads, measure performance and turn digital activity into business results.
Last reviewed: 24 September 2026 · Reviewed by Paleon Training
Overview
What is the Digital Marketing course?
In short
Digital Marketing is a beginner-level online course from Paleon Training: 8 days of curriculum and 16 lessons. Each lesson is written, illustrated and paired with a video, with assignments and quizzes along the way. The course ends in a capstone project. The course fee is ₦150,000.
Who it’s for
Beginners, including graduates, NYSC members, business owners and staff in marketing, sales or communications roles who want structured, practical digital marketing skills. No prior marketing experience is needed.
Curriculum
What you’ll learn
Day
Module
Day 1
Digital Marketing Fundamentals & Strategy The digital marketing funnel and an overview of channels.
Day 2
Audience Research & Channel Strategy Buyer personas, competitive analysis and building a channel strategy.
Day 3
On-Page, Off-Page & Local SEO How search engines work; on-page, technical, off-page and local SEO.
Day 4
Content Marketing & Email Campaigns Content and lead magnets; email list building, segmentation and deliverability.
Day 5
Google Ads: Structure, Bidding & Ad Copy Campaign types, Quality Score, structure, budgeting and conversion tracking.
Day 6
Analytics, Attribution & Marketing ROI Google Analytics, attribution models, dashboards, ROI, CAC and LTV.
Day 7
E-commerce Marketing & Automation E-commerce and cart abandonment; automation, CRM and journey mapping.
Real feedback from students who completed the course, shared with their permission.
Before you enrol
What you get, and how it works
Try it free first
The first lesson of Day 1 is free to read and watch — no account needed. Open the free lesson.
Self-paced, start anytime
Start as soon as your payment is confirmed and study at your own pace, on your phone or laptop.
Lifetime access
Once you’ve paid, you keep access to every lesson and video — it doesn’t expire.
7-day refund
Changed your mind? Cancel within 7 days of your payment being confirmed and get a full refund, as long as you haven’t started Day 2. Try Day 1 first. Card payments are taken securely by Paystack. Read the terms.
Certificate of completion
Finish every lesson and you can download your certificate from your dashboard. A sample is below.
CV and reference support
When you finish the course, including your capstone project, we help you prepare a CV that shows what you can do, with your capstone written up as real work. We’ll also provide a reference confirming what you completed, to support your job applications. Email hello@paleontraining.com to request either.
Help when you’re stuck
Report a problem from inside the portal and we reply within 1 working day (Monday to Friday, Nigerian time).
Sample certificate. Yours shows your name, completion date and a unique certificate reference.
Enrolment
Fees and how to enrol
The course fee is ₦150,000. Create an account, choose Digital Marketing, and follow the payment instructions shown when you enrol. Lessons unlock once your payment is confirmed. For team or company training, see corporate training.
Can’t pay it all at once? Start with ₦20,000. The deposit unlocks Days 1–2 straight away. Pay the balance of ₦130,000 whenever you’re ready to carry on; it unlocks the rest of the course, the capstone project and your certificate. Same total price, no extra fees. Choose “Start with ₦20,000” on the payment page.
Is the Digital Marketing course suitable for beginners?
Yes. It starts with the marketing funnel and channel strategy before moving to SEO, ads, analytics and automation.
Q2
Does the course cover Google Ads and SEO?
Yes. Day 3 covers on-page, off-page, technical and local SEO, and Day 5 covers Google Ads structure, bidding, ad copy and conversion tracking.
Q3
What do I produce at the end?
An integrated digital marketing strategy capstone you can use as portfolio evidence.
Q4
Do you help with CVs and job applications?
Yes. Once you’ve completed the course and your capstone project, we help you prepare a CV that presents your skills and your capstone as practical evidence for employers. We also provide a reference from Paleon Training confirming the course and capstone you completed. Email hello@paleontraining.com to request them.
Q5
How is the course delivered?
Online, through the Paleon learning portal. Every lesson has written content with a custom illustration and a matching video, plus assignments and quizzes.
Q6
Does completing the course guarantee a job?
No. The course builds practical skills and a portfolio project, and we help with your CV and a reference once you finish. Hiring decisions are made by employers.
